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Home > Industry Information > Guangdong Garment Industry: Designing High-end Circulation People Slow Down

Guangdong Garment Industry: Designing High-end Circulation People Slow Down

2021-05-02

From the beginning of the reform and opening up to the present, when it comes to Guangdong clothing, people will always think of new and popular words.

It can be said that the advantage of Guangdong garments in the fields of design, production and circulation has never lost, but such a profound foundation has not cast the glory that Guangdong garments should have in the new century. On the contrary, the consciousness of the clothing people in the Yangtze River Delta and Fujian has been in front of the Guangdong people in the past ten years and combines traditional industries with capital operations. Bosideng, Youngor, Metersbonwe, Seven Wolves, Anta... These brands first became known to the Chinese people as "famous brands," and then had their own stock code.

At the same time, Guangdong clothing is still around the order of foreign trade, is still bigger, stronger sales of clothing wholesale distribution. Most of the products produced on the assembly line are shipped to the rest of the world through containers or directly to the whole country through clothing distribution markets such as Guangzhou Liuhua and Humen.

At the beginning of the new century, the disadvantages and advantages of Guangdong's garments were equally evident, becoming a typical case on the Chinese clothing map. High-end design, mass circulation; high-profile branding, low-key work; cages for birds, transfer resistance ... Guangdong clothing sets this series of contradictions in one.

The role of designing high-end circulating mass culture is self-evident, and those who are close to ink are black and close to the red. In the southeast corner of the motherland, both visual field and traffic have made Guangdong a prerequisite for opening up the fashion context.

If the beginning of the bell-bottoms, ** mirror, etc. just learned the fur, and now there are Guangdong designers to enter the Paris show with their own designs, the real essence of fashion is the flowering results of the Guangdong garment industry. Counting the top two gold awards for domestic apparel design – the Top Ten Fashion Designers in China and the Golden Top Award for Chinese Fashion Design, the strength of Guangdong garment design cannot be ignored.

Thanks to the unique atmosphere of fashion, Guangdong clothing has also paid special attention to design. According to Yao Ruobin, supervisor of the Guangzhou Garment Industry Association, “There are more than a dozen clothing design institutes in Guangzhou, and there are a steady stream of design talents. These institutions also have in-depth cooperation with similar institutions in Hong Kong and Singapore to ensure local The key to the quality and quantity of design power is that there are a large number of garment manufacturers in the Guangdong region, which also provides new designers with a good stage for their display.”

As a result, many domestic outstanding designer brands “grow barely” on this land. Answers, Dayiyan, and the exception... These brands provide a new kind of dressing aesthetic for the Chinese people. There is no clothing at all. Necessary to behave in a negligent manner, the sideways escape may reveal the secrets of the consumers' minds. It is also doomed to a sense of “design” that can only lock in those niches with complex ideas and it is difficult to go far in the market operation.

When a northern girl who had lived in Guangzhou for four years talked about her clothes in Guangdong, she was most impressed by polarization. At one end was a designer brand with full accents, and at the other end, a T-shirt of 35 yuan on the side of a street. And then one end is still the main body. The wholesale and distribution of garments in Guangdong is not only large-scale, but also full of categories. Every day there are countless garment vendors from all over the country, and even some people exaggerate to say that if there is Guangdong, Chinese people will not wear clothes.

Yao Ruobing stressed that: "Guangdong has obvious advantages in clothing wholesale. The transformation of clothing styles is fast, and it is able to grasp the fashion trends. At the same time, a large number of garment factories as a production force can guarantee the design to be converted into products, and the price is fair."

Humen Garment Association Party Branch ** Tan Zhiqiang told reporters in an interview: “Humen can become an excellent clothing market, thanks to thousands of garment companies behind; at the same time, the healthy development of these A thriving market. The two are complementary and support each other."

This is Guangdong's fashion circle, can be described as flexing. Amazingly, even the clothes that are sold in the Baima market are likely to be from well-known designers. It is understood that in the Guangdong redesigned environment, many apparel companies will not hesitate to use their own brands even if they do not own their own brands. He invited designers and planners from Italy, Hong Kong and other places. Chinese and Western inspiration and creativity have met this, and cooperation with foreign or Hong Kong and Macao designers seems to be the most natural thing for the Cantonese costumer.

The brand practice slows down When a designer mentioned the clothing in Guangdong, it described: In these years, the development of the clothing in Guangdong was a heavy interest and the culture was lost. Indeed, the output and output value of Guangdong's garments over the years have been at the forefront of all provinces and cities in the country, and they have even won the top spot. But take a look at the list of China's famous brands every year. There are not many brands that belong to Guangdong. In addition to Shenzhen women's performance in recent years, the other brands in Guangdong can make the name of the nation's consumers worthy of the brand.

The Yangtze River Delta and Fujian provinces, which belong to China's clothing industry, are one step ahead of Guangdong. Capital operations in the garment industry are in full swing, multiplication is added to multiplication, capital is used to multiply production value, and brand cultivation is tried and tested.

In addition, China's accession to the WTO and the impact of the international financial crisis have made Guangdong clothing's fist, foreign trade processing, lose its original advantages. *** Appreciation of value, rising labor costs... Foreign trade processing profits will be diluted, large orders will flow to Southeast Asia and other places where the labor force is cheaper, or just as some of the bosses mentioned: “The cost has been rising, and now there are orders for us. Did not dare to answer."

All of these have brought unprecedented pressure on the garment industry in Guangdong. As a result, the upgrading of the industry and the development of the brand have become a choice of no choice.

It stands to reason that at the starting line has been dropped a large segment, to catch up with it, and has always been open to the Guangdong people in the process of foreign trade to domestic sales, processing and transfer of the brand but unexpectedly cautious.

Many companies did not directly transition, and Tang Minyi, chairman of the Guangdong-Hong Kong-Macao Clothing and Accessories Association, told reporters: “Some companies with a sense of transformation adopt the method of first helping mainland brands to do OEM to explore the domestic market. There are also some foreign trade companies. First of all, take their own products to the wholesale and distribution market to investigate the requirements of domestic consumers for clothing style and quality. They are accustomed to foreign trade, do not understand the brand's operation, need an adaptive process.”

Yao Ruobing said in an interview: “Guangdong's clothing companies have become stronger in brand awareness, but they are not following the trend. Many of them are looking for their own strengths and avoiding weaknesses. They rely on their own strengths to create strengths, such as the company that originally made shirts. The brand of shirts is the same for trousers in the same way, specializing in one item and doing fine work to build up brand strength for the future."

Since starting late, we must do more perfect and more refined. This is Tan Zhiqiang's point of view. For Humen Town, which has several garment factories, transformation and upgrading are undoubtedly a huge project. Tan Zhiqiang pointed out that the transfer must start with the government and have a good plan. Humen is now taking a dual upgrade of the city and industry. “Without the support of the urban environment, there is no way to talk about industrial upgrading.” Tan Zhiqiang said that having an excellent cultural soft environment is a common feature of the fashion capital of the world, and Humen has to upgrade its urban roads. Efforts shall be made to build and build cultural gardens, enhance the urban soft environment, and create a public platform for the general apparel industry to benefit the development of the industry.

At the same time, Tan Zhiqiang also pointed out: “Guangdong businessmen are more practical and rarely eager for quick results. Copying the operating mode of industrial capital in other regions may not be suitable for Guangdong. For Guangdong apparel, the process of branding may be a slowly changing process. There were several companies in Humen, which had previously collapsed due to the high packaging for the company and the brand, and it was unrealistic for a company and a brand to instantly raise the bar. Our company here is more stable and steady. Affected by external market changes, and once the market improves, the advantages will be highlighted."

The development of clothing brands should be a high-profile thing, but people in Guangdong clothing are doing such a low-key, "quickly and slowly."

The branding of hollow risk for bird cages is only part of the transformation and upgrading of the garment industry in Guangdong. Compared to this, upgrading of the entire industry is more complex and difficult. In 2008, the Guangdong Provincial Committee put forward the concept of “double transfer” and “changing cages for birds” in industries and labor, and put forward higher requirements for the manufacturing industry in Guangdong Province.

The long-term development of the garment industry, which is dependent on cheap labor, is a natural part of the problem. This upgrade is also the most pressing issue facing the garment enterprises in Guangdong.

The actual situation of the garment industry in Guangdong has also brought a series of problems to the industrial transfer.

The transfer of labor is mainly aimed at some mature big brands. The creative center can be left at headquarters and the production process can be transferred to inland areas. The brand is exactly what Guangdong lacks. In the entire garment industry in Guangdong, small and medium-sized garment enterprises (companies with a turnover of 5 billion yuan or less) are the absolute main force. As Tan Zhiqiang mentioned, the reality in many places is that factories and markets support each other and the factory is still unable to transfer. At the same time, Tan Zhiqiang also said: "The development of clothing leveraging capital is nothing more than the use of venture capital and banking ** two methods, and most of Humen's clothing companies are small and medium-sized, can not attract venture capital, many are not used to real estate Mortgage to the bank.” It can be seen that SMEs account for the majority of the overall transformation and upgrading of garments in Guangdong has brought multiple constraints.

At the same time, the continuous rise in production costs will force small and medium-sized garment processing companies to a dead end. In response to this series of questions, some experts have pointed out that the Guangdong garment industry will face the crisis of industrial “hollowing”.

At least, for the time being, “climbing cages for birds” is harder for Guangdong's garment industry. During the interview, Liu Yueping, chairman of the Guangdong Clothing and Apparel Industry Association, said: “Guangdong’s complete industrial chain will become a “killer” against hollowing out of the industry. Many garment companies would rather endure the increase in labor costs and are not willing to transfer to other regions. Because the extra costs brought by the incomplete industrial chain after the move out may be far higher than the currently visible costs."

The complete industrial chain referred to by Liu Yueping is the completeness and advantages of Guangdong mentioned in the design, production, sales, and other aspects. At the same time, it has 26 unique clothing industry clusters, from men's wear to women's wear. Children's wear to evening dress, from underwear to sweaters ... This advantage is difficult to match with other provinces of clothing. As long as they are used well, these can be additional points for the upgrading of the garment industry in Guangdong, and this will make the industry more comfortable to turn around this time.

To solve the contradiction between Guangdong's clothing “cage-for-cage change” and the industry’s “hollowing”, it really takes a lot of thought. How to make good use of the coveted industry advantage? How can we avoid the special disadvantages of the industry in Guangdong? Guangdong clothing is doomed to take a path no one has ever walked through. It is expected that in the near future, this not-so-young industry in Guangdong clothing will be able to change with time and burst into new vitality.

Tower Crane Steel Structure, regarded as the main parts of tower crane, refers to the tower crane jib, tower crane counter jib, tower head, tower crane Telescoping Cage, tower crane turning table,tower crane pull rod, tower crane mast section, tower crane fixing angle, ect. Steel Structure is made of steel, which fits the name.

Tower crane jib is a metal lattice structure of a normally triangular section, whose main mission is to provide the crane with the necessary radius or range. It is also called a jib. Like the mast, it usually has a modular structure to facilitate its transport.

The anchorage frame secures the tower crane mast to a structure or framework and provides stability when the tower crane is under load or experiencing wind forces.

Machinery arm also known as the counter jib, this houses the counterweights and pulleys that balance the crane.


The hook is the main load-bearing component that hauls loads. It is attached to a trolley that allows the hook to raise and lower, as well as move towards and away from the mast. 






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